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Ensequence appoints former Disney exec

Interactive TV technology specialist Ensequence has appointed former Disney and ESPN Media Networks executive Gary Perrelli as senior vice-president, interactive sales – content providers.

Perrelli will report to chief operating officer David Kline and will take charge of working with major programmers to develop interactive TV experiences across various distribution platforms.

Prior to joining Ensequence, Perrelli was vice-president, national accounts and affiliate advertising sales for the Disney and ESPN Media Networks.  In this role he managed relationship and contract negotiations and developed and implemented the affiliate ad sales strategy, policies and programs.