Internet media platform Blinkx has agreed to buy online video content syndication and advertising platform Grab Media.
The all-cash deal was negotiated with Grab Media’s parent firm Grab Network Holdings, with Blinkx claiming that the agreement will enable it to boost audience numbers and “augment its relationships with advertisers, publishers and content providers.”
“Blinkx plans to hire the existing Grab Media team – a talented, multi-faceted group with extensive experience and relationships in online video content syndication and advertising,” said Blinkx CEO, S. Brian Mukherjee.
“This transaction, while modest in size, enables us to meet growing consumer demand for online video, and provides us with an established platform to distribute and monetise these interactions across desktops, tablets, smartphones and connected TVs.”
Blinkx added that the deal should enable it to accelerate the growth of its recently launched syndication efforts, including Blinkx VideoAdvantage.