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Digital media will surpass TV viewing time in 2013

Time spent on digital media will surpass TV viewing this year among US adults, according to research by eMarketer.

The average person will spend five hours and nine minutes online per day using digital media or non-voice mobile activities in 2013, eMarketer estimated, compared to four hours and 31 minutes watching television.

“Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%,” the firm said.
Last year eMarketer estimated that digital media consumption was four hours and 31 minutes per day on average, while TV viewing was four hours and 38 minutes.

Tags: Emarketer