Ericsson signs deal with Prime Media Group

Ericsson has partnered with Australian broadcaster Prime Media Group, with the latter due to use Ericsson’s latest video processing platform to deliver new channels and improve efficiency.

Prime Media Group is the first Asia Pacific customer to deploy Ericsson’s AVP 4000 compression platform, which is powered by the company’s first in-house programmable video processing chip, Ericsson said.

Prime will deploy the AVP 4000 in both MPEG-4 AVC contribution applications as well as MPEG-2 for digital video broadcasting.

Ericsson said the platform offers broad capability on a single platform across all applications, from SD to HD, 1080p50/60, 3DTV and Ultra HD TV – and all codecs, including MPEG-2, MPEG-4 AVC and JPEG2000, with 4:2:0 and 4:2:2, 8-bit and 10-bit all supported.