BBC America launches first in-tweet videos

BBC America launched its first ever in-tweet branded videos for an entertainment series this week, with the new season premier of car show Top Gear. 

The synced videos, designed to offer “new perspectives” on the show, included a ‘stig cam’ view of the show’s test driver, an action replay of part of the episode, and a pre-show preview of a dirt bike jumping off a building.

“BBC America is the first network to offer in-Tweet branded videos synced to an entertainment TV series. The in-Tweet videos will take fans closer to the action than ever before and offer new perspectives on the world’s biggest car show,” the network said.

BBC America first announced its synced video deal with Twitter at its upfront event in April.