BT secures more football

BT has secured a two-year deal for rights to show live Football Conference matches.

Under the deal, BT Sport will air 30 live matches a season from the Conference Premier.

BT Sport will host live broadcasts from the grounds for 25 league matches, plus both legs of the play-off semis and the Promotion Final at Wembley, from the start of the 2013-14 season in August.

According to BT, the deal will bring live football from the fifth English football tier, immediately below League Two, to a wider audience than before, which will enable greater opportunities for marketing and sponsorship deals.

Simon Green, head of BT Sport, said: “We are delighted that we’ve been able to invest in the Non-League game and play our part in helping community clubs to flourish.

“We are not just interested in the glamour of the Premier League; we’d like to bring the excitement and grit of the Conference Premier to a new audience, as well as its existing strong fan base. There are some terrific clubs in the Conference Premier and some fantastic stories and characters, which we aim to develop in our coverage.”

Tags: BT, UK