Romanian mobile operator Cosmote has partnered with MTV to offer a premium youth-focused entertainment offering to prepaid mobile customers.
The Cartela MTV Mobile powered by Cosmote package will give free access to MTV’s Under The Thumb iOS and Android app, which offers more than 300 hours of video content from MTV’s top shows.
“We know that today’s millennial generation is ‘always on’, works to its own schedule and watches TV in its own way. MTV fans are connected and driven by social media recommendations and the mobile phone is the device of choice for on-the-go connectivity,” said Bartosz Witak, vice president and general manager, CEE & Israel, Viacom International Media Networks.
Cartela MTV Mobile will be activated and given free of charge when prepaid Cosmote customers buy a minimum €5 of mobile top-up.
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