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New Lovefilm Instant app for Xbox 360

Amazon-owned subscription video-on-demand service Lovefilm has launched a new streaming app for the Xbox 360 games console – the latest phase in the ongoing rollout of its next-generation app.

The new Lovefilm Instant for Xbox 360 app features a homepage display that keeps track of what is currently being viewed and the last location reached in that video, improved search and recommendation, an optimized user interface and the addition of the Watchlist feature.

The app is available to download from the Xbox Live site from today.