Weather Channel in deal with Virgin Media

The Weather Channel has teamed up with UK cable operator Virgin Media to deliver new weather services across the latter’s TV, online and mobile platforms.

The Weather Channel-branded app, which will be available on the TiVo platform, will let users check the weather over the next 24 hours and see a five-day forecast for a searchable location, and provides additional features and functionality, including the ability to save up to ten favourite locations.

A three-day forecast will be displayed on the homepage of the website. The current conditions for a selected area will be shown in the news and weather section on Virgin Media’s mobile portal.

“Our strategic partnership with Virgin Media will power their weather information and data services across all platforms including TV, online and mobile. We are very excited to partner with Virgin Media and believe this landmark moment will drive accelerated growth for both companies in the UK,” said Patrick Vogt, president, The Weather Company International. “Weather touches every person and business every day, so weather really matters and through distribution partnerships and our own digital properties, we are committed to bringing the most accurate weather reports to the public anywhere, anytime.”