Modern Times Group (MTG) is to launch a national terrestrial free-to-air channel in Tanzania later this year or in early 2014.
The channel, to be called Viasat1, will feature a broad range of family entertainment, including a mix of locally produced and international formats including national news, talk and music shows; African movies and drama series; as well as Hollywood sitcoms and movies.
The Tanzania Communications Regulatory Authority has awarded the new channel a digital-terrestrial licence, and MTG is building new offices, playout and studio facilities in Dar-es-Salaam.
Viasat1 will compete with Tanzania’s existing main free-to-air channels – ITV, Star TV, EATV, and public broadcast service TBC1.
This will be MTG’s second move into free-to-air TV in Africa, following the 2008 launch of the Viasat1 channel in Ghana, now the country’s second largest commercial broadcaster, according to the company. In 2010 MTG also created a local production company in Ghana, Modern Africa Productions, which serves sub-Saharan Africa with locally produced content.
Jørgen Madsen Lindemann, president and CEO of MTG, said: “We are delighted to launch our second free-TV channel in Africa under the Viasat1 brand. The region is growing rapidly, and we are excited about participating in, and contributing to, the rapid development of a high growth market. Our goal is to build fast growing, profitable and long term sustainable businesses, by offering African viewers strong brands and a wide range of high quality local and international entertainment programmes and formats.”
UK watchdog outlines concerns about Virgin Media/O2 merger digitaltveurope.com/2021/01/25/uk-…
25 January 2021 @ 14:03:38 UTC
Japanese government brands Olympic cancellation claims ‘categorically untrue’ digitaltveurope.com/2021/01/25/jap… https://t.co/HfsQtOufXp
25 January 2021 @ 13:44:08 UTC
DTVE: the week in view – Netflix dominated the 2010s but can it continue its stratospheric rise in the new decade?… twitter.com/i/web/status/1…
24 January 2021 @ 20:00:00 UTC
ICYMI: Discovery+ to go live on VodafoneZiggo in Netherlands digitaltveurope.com/2021/01/22/dis… https://t.co/vMESCxb779
24 January 2021 @ 19:00:01 UTC
DTVE’s next symposium series announced digitaltveurope.com/intelligence/n…
24 January 2021 @ 16:00:01 UTC