Spanish pay TV penetration was to 23.5% in the second half of last year, compared to 66.9% internet penetration, according to domestic telecoms commission the CMT.
In its latest report on Spanish consumption trends, the CMT found that pay TV penetration rose slightly compared to 22.8% a year earlier, with internet penetration climbing more that 6 percentage points from 60.6% last year.
Among those that opted not to take pay TV, 75.5% said their reason was that they had sufficient choice from pay TV.
In addition, just 5% of pay TV homes made video on demand or pay-per-view purchases that were billed separately from their main pay TV service. Those that did spent an average of €2.50 per month.
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