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Tvinci plans Asian push

Over-the-top TV specialist Tvinci is planning to open an office in Southeast Asia later this year as it aims to up its presence in this market.

Speaking to DTVE, Tvinci sales VP Adina Eckstein said that after signing its first Asia Pacific deal with Singapore’s Mediacorp in January, Tvinci is expecting to announce another agreement in this region and aims to tap into this opportunity with a new office there.

“Our strongest market up until now has been Europe, but we’ve been recently very successful in the APAC region as well and part of our plan is to establish an office over there,” said Eckstein.

She said “because there’s so much going on there now,” the move presented a big opportunity for the firm, and claimed that the base was likely to be in Singapore and would probably open in Q3 or Q4.

The expansion will be in part funded by the US$4.5 million funding round Tvinci raised in October, which the firm said at the time would be invested in developing its OTT 2.0 platform and to expand into new markets.

On the product development front, Eckstein said:  “We’re working on creating different product lines. Up until now you’ve got like one Tvinci suite. Now we’re looking into differentiating that and creating different types of offerings for different types of customers.”

Tvinci’s platform enables its customers – TV operators, telcos and media companies – to create a personalised, social TV experience for end-users consuming premium content across various devices.

Its partners include Chellomedia, Orange and this week it announced a major deal with Eutelsat KabelKiosk at ANGA COM.

Tvinci formed in Israel in 2007 and currently has staff located in Israel, the UK and the US.