News network CNN has partnered with viral content site Buzzfeed on a new YouTube channel, designed to draw on CNN’s archive of video content.
The channel, now live, launched with a video called ‘amazing rescue moments on CNN’ – a compilation of “inspiring moments of human courage” taken from CNN news footage.
In an interview with the Wall Street Journal, Buzzfeed chief operating officer Jon Steinberg said it aims to create around three videos a week for the channel, with the content designed to be shared over social networks. He added that Buzzfeed plans to invest a low “eight-digit sum” over two years to launch and build the platform.
The CNNBuzzFeed channel will also allow CNN to “engage new audiences,” added CNN Digital senior vice president Kenneth Estenson, with the firm able to target a younger demographic.
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