The stunt followed Lovefilm’s dealwith MGM Television, announced last week, to exclusively air all nine episodes of the Norse action drama on the Lovefilm Instant online service.
The Vikings, which stars Travis Fimmel, Gabriel Byrne and Katheryn Winnick, and chronicles the adventures of Norse hero Ragnar Lothbrok, will premiere on Lovefilm Instant in the UK on May 24 and in Germany on June 15.
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