Lovefilm’s Vikings invade London with longship publicity stunt

The Vilings are back in LondonAmazon-owned, UK-based subscription video-on-demand provider Lovefilm brought two replica Viking longships along the Thames into London as part of a publicity drive for its new series The Vikings.

The stunt followed Lovefilm’s dealwith MGM Television, announced last week, to exclusively air all nine episodes of the Norse action drama on the Lovefilm Instant online service.

The Vikings, which stars Travis Fimmel, Gabriel Byrne and Katheryn Winnick, and chronicles the adventures of Norse hero Ragnar Lothbrok, will premiere on Lovefilm Instant in the UK on May 24 and in Germany on June 15.

Tags: Germany, Lovefilm, UK