UK commercial broadcaster ITV’s broadcast and online segment posted revenues up 6% at £465 million (€547 million). Overall, ITV’s revenues grew 1% to £571 million.
“As we anticipated, the quarterly pattern of demand from advertisers in 2013 is very different to 2012 although we expect it to even out over the course of the year. While we are cautious about the outlook for TV advertising for 2013, our objective remains to outperform the market over the full year,” said CEO Adam Crozier.
“Looking across the whole year, we again expect to deliver good growth in all parts of the business as we continue to strengthen and rebalance ITV in line with the Transformation Plan [that began in 2010],” he added.
Crozier predicted the UK broadcaster’s international arm, ITV Studios, will deliver “double-digit” growth this year, despite revenues for the first three months of this year dipping 5%.
ITV Studios, which counts Come Dine with Me and Hell’s Kitchen among its formats, posted revenues for the three months to March 31, 2013, of £201 million, compared with £212 million for the same period last year.
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