Russian broadcaster CTC Media has launched a hands-free cooking app as a tie-in to its female-skewing lifestyle channel Domashny.
The iOS and Androids app was developed cross-media production firm Screenz, which is a joint venture between Israeli broadcaster Keshet and Tel Aviv-based ad firm The Box.
The app is motion-activated, relying on a mobile phone’s built-in camera, and contains more than 400 recipes and instructional videos from the Domashny channel and website.
“The Domashny channel is the first on the Russian market to offer viewers a whole range of lifestyle shows and we plan to broaden the range of genres available in the channel’s future development,” said Natalia Korotkova, head of the Domashny Channel.
“New media is of particular interest to us currently and we are actively working on developing this area, focusing on innovative and useful apps for our audience.”
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