YouTube users are now watching more than 6 billion hours of video each month on the Google-owned video site, according to company stats.
In an official blog post, YouTube said the figure was up 50% year-on-year and was the equivalent of every person on earth tuning into the site for almost an hour per month.
The news coincided with YouTube’s Brandcast event for advertisers in New York, where DreamWorks Animation CEO Jeffrey Katzenberg announced that his company had acquired teen-focused YouTube network AwesomenessTV.
“DreamWorks Animation’s major announcement underscores a shift in consumer behaviour, and now, Nielsen has further amplified this point by concluding that YouTube reaches more US adults ages 18-34 than any cable network,” said Robert Kyncl, Vice President and global head of content partnerships for YouTube.
YouTube also recently announced that it had hit a milestone 1 billion unique visitors per month.