Finnish telco, broadcaster and cable TV operator DNA has acquired digital-terrestrial pay TV service Plus TV.
Plus TV, formerly owned by Swedish infrastructure and pay TV provider Teracom, operator of the Boxer platform, has approximately 220,000 customers and reported turnover of €65 million in 2012.
DNA said the acquisition would further rits goal to become Finland’s number one TV and entertainment provider. It said the addition of Plus TV would strengthen cable arm DNA Welho’s nationwide offering, allowing the operator to reach the majority of Finnish TV households.
“DNA’s strategic goal is to develop Finland’s best and most comprehensive entertainment service offering while retaining the most satisfied customers in Finland. Pay TV will continue to gain popularity and people’s viewing habits will become more diverse in the future. We want our customers to have easy access to all high-quality content, and we will make significant investments into new service features, such as the DNA Welho Matka TV service, launched in early April, which enables viewing and remote recording of TV programmes also with mobile devices,” said DNA CEO Riitta Tiuraniemi. “The acquisition of PlusTV will enable the nationwide marketing, sales and development of DNA’s entertainment services and help DNA to offer customers more versatile entertainment services.”
The value of the acquisition, which is subject to approval by the Finnish competition regulator, was not disclosed.
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