Amazon is reportedly developing its own internet-streaming TV set-top box with plans to launch the device this autumn.
According to a Bloomberg report, which cites unnamed sources, the device will give viewers access to Amazon’s Instant Video store and Prime Instant Video pay-monthly service on their TV sets and will compete with the likes of Apple’s Apple TV offering and streaming devices by firms like Roku and Boxee.
Amazon’s Lab126 division in Cupertino is reportedly developing the device. Former Cisco executive Malachy Moynihan is said to be running the project.
The news comes just days after Amazon made eight comedy pilots and six kids pilots available online, with viewers to decide which shows will go to series, as it moves forward with its own original content strategy.