Digitaltveurope.com

UK cable operator Virgin Media has added 21 new channels to its TV Anywhere multiscreen service taking the total number of channels available on the service to 66.

Virgin Media is adding new channels from BSkyB, Channel 4, Discovery Networks, NBC Universal, Turner Broadcasting and Viacom International Media Networks to its multiscreen line-up.

The complete list of new live channels comprises Animal Planet, Cartoonito, Channel 4, Discovery Channel, Discovery History, Discovery Home & Health, Discovery Science, Discovery Shed, Discovery Turbo, Dmax, I.D., More 4, Viacom’s MTV, Nick Jr and Nickelodeon, Quest, Sky 2, Sky Arts 1, Sky LivingIt, Syfy and Universal Channel, with Discovery’s TLC to join when it launches in the UK on April 30.

The Viacom and Sky channels are currently only available on PCs, with the remainder also available on Apple iOS devices to Virgin Media TiVo subscribers.

The majority of Virgin Media’s TV Anywhere channels are available live online and on iOS devices, with a minority providing on-demand services only.

Scott Kewley, Virgin Media’s multiscreen product director, said: “We know our customers love being able to watch whatever they want at a time that suits them, and by adding 21 live channels to Virgin TV Anywhere at no extra cost we’re also enabling them to watch their favourite shows wherever they want too. Whether our customers are looking for something to keep the kids happy, an enthralling drama or a cutting-edge documentary, the new line-up on Virgin TV Anywhere really does have something for everyone.”