Over 70% of western European pay TV subscribers can now receive multiscreen services, according to a study by research firm Parks Associates.
According to Parks Associates, 70% of western European and 25% of eastern European pay TV customers can now access TV Everywhere services. However, average revenue per customer from these services remains low, according to the research firm. As a result, operators are being pushed to test new business models such as à la carte pricing.
“Connected CE and digital media usage continues to grow in Europe, and cloud-based services, including music, video games, and storage, will drive more data across broadband provider networks,” said Stuart Sikes, president, Parks Associates. “However, several challenges unique to Europe, including low margins, competition, and regulatory and economic factors, create uncertainties on the best path to boost revenues.”
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