The UK Advertising Standards Authority has upheld in part a complaint by Virgin Media about an advertising campaign by public broadcaster-backed connected TV service YouView that claimed its services was “unique” and the “easiest way to watch catch-up TV on your TV”.
The ASA received complaints from both Virgin Media and BSkyB about the campaign, encompassing a TV and, two press ads and a poster. The authority accepted that the use of the words “unique” and “easiest” were misleading but rejected an additional complaint from Virgin Media that a claim that the service was “subscription free” on the grounds that YouView users would need to subscribe to a broadband service.
The ASA said that the ads had included text referencing the need for a broadband connection. It also rejected a complaint from Virgin Media and Sky that YouView’s claim to offer “over 70 digital channels including HD” was misleading and a complaint from Sky that the tagline “Record your favourite shows in HD” misleadingly exaggerated the availability of HD channels on the platform.
ICYMI: Samsung becomes latest to dive into cloud gaming digitaltveurope.com/2021/10/27/sam… https://t.co/OP7CWpCszb
27 October 2021 @ 20:28:00 UTC
ICYMI: Jessica Rosenworcel named as FCC chair digitaltveurope.com/2021/10/27/jes… https://t.co/5mEGZANaPu
27 October 2021 @ 19:29:00 UTC
Roku announces measurement partnership with Nielsen digitaltveurope.com/2021/10/27/rok… https://t.co/Rn5sKYlX23
27 October 2021 @ 15:34:00 UTC