The UK version of Disney’s preschool channel Disney Junior has launched in high definition.
Disney has already rolled out HD versions of its core Disney Channel and boy-skewed Disney XD in high definition in the UK making Junior its third kid-focused HD channel.
The new service will be carried exclusively on DTH platform BSkyB. Disney and Sky recently renewed a longstanding programming and channels deal, which included the launch of a new joint venture service Sky Movies Disney.
Disney announced the new Junior launch alongside ratings for some of its new shows on the channel.
It said that Henry Hugglemonster delivered over 620,000 viewers through launch weekend and Disney princess animated series Sofia the First was its most popular launch ever.
Boel Ferguson, VP and general manager, Disney Channels and Disney Online, UK & Ireland, said: “Disney Junior is the entry point to all things Disney and with the company’s continuous focus on quality, our audiences first experience of the brand should be in HD, the ultimate standard for broadcasting.”
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