Saffron Digital launches UltraViolet

Technology company Saffron Digital has launched an UltraViolet solution as part of Akamai’s NetAlliance Partner Programme.

Saffron Digital, which has been offering digital locker services since 2009, has integrated its online video platform with Akamai’s Sola Media Solutions and global CDN to create a UV solution that will enable retailers and content providers to develop electronic sell-through business models. As part of the relationship, Saffron Digital will develop UV storefronts that have its proprietary CFF player at their core, the company said.

“UltraViolet is starting to gain real market traction around the world with a wave of digital media retailers lining up to launch UV multi-platform VOD services. In the UK and US we’re already seeing millions of household accounts being created and thousands of titles becoming available. We’re also seeing a lot of interest from digital media retailers in Australia and New Zealand who are keen to get involved,” said Jason Keane, Saffron Digital CEO. “There are a lot of great synergies between Saffron Digital and Akamai and by integrating our video-platform with their media solutions and CDN we’re in a great position to help these very retailers launch compelling experiences as UV rolls out globally.”