Swiss pay and free TV broadcaster TV4 Group has struck a deal with Svensk Elitfotboll (SEF) to secure rights to the country’s Allsvenskan and Superettan football tournaments for the 2016-19 seasons.
Pay TV platform C More will remain the home of the Allsvenskan competition while TV4 Sport will broadcast Superrettan games.
Johan Kleberg, CEO of C More, said that the partnership would allow TV4 Group to continue its investment in Swedish football over the coming years.
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