Lovefilm has bought a raft of classic BBC kids content including iconic series Teletubbies.
The Amazon-owned streaming service has inked a deal with BBC Worldwide, the commercial arm of the UK public broadcaster, and picked up a package of kids content.
Tiles include The Story of Tracy Beaker, The Sarah Jane Adventures and preschool series Balamory.
Lovefilm operates in the UK and Germany and this agreement is UK-specific.
Lovefilm recently inked a deal for Power Rangers and other series from Saban Brands and also has deals for kids content with Aardman, Disney and Entertainment One among others.
It will also show original kids pilots coming out of its US-based Amazon Studios original content unit.
Its chief rival Netflix is also moving into original content with Turbo: F.A.S.T., a spin-off of DreamWorks’ upcoming movie Turbo.