Polish pay TV operator Cyfrowy Polsat ended the year with 3.57 million television subscribers, a 0.4% increase year-on-year with more growth anticipated.
In its end of year report, the DTH provider said that it believes the Polish pay TV market “still has some growth potential,” due in part to the transition from analogue to digital television and distribution opportunities to mobiles, tablets and other devices.
“We consider the combination of traditional television with VOD, on-line video services and mobile television to be the key to the future growth. We believe we can seize the potential market expansion by developing our pay TV offer, enriched by complementary products and services,” said Cyfrowy Polsat.
It said that it saw particular opportunities in the switch from analogue to digital in rural areas where it is able to offer satellite TV at a lower cost than cable-delivered services.
It added that mobile TV services have big growth potential, with more reliable access technologies, such as LTE, to have an important impact on the development of this market segment.
For the year ending December 31, 2012, the firm reported a lower churn rate at 8.6%, while average revenue per-user was up 5.4% year-on-year to PLN39.3 (€9.47).
For the year, the firm reported ne profit of PLN539.8 million and revenues of PLN1.78 billion.
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