Viewers spent 100% more time watching streamed video on tablets and mobile phones than in the previous year, according to a new study by online video firm Ooyala.
The firm said that approximately one third of total time users spent watching videos on their tablets last quarter was premium, long-form content running more than 60 minutes.
Ooyala also claimed that iPhone users watched twice as much video on their phones than Android users did in 2012.
“Streaming video has crossed an inflection point and it’s now a necessary channel for both consumers as well as broadcasters, brands and media companies around the world,” said Jay Fulcher, CEO of Ooyala.
Ooyala offers video streaming, analytics and monetisation services for firms like Telstra, ESPN, Miramax and Bloomberg.
.@P7S1Group hires Dyson exec as co-CEO of new standalone Entertainment company. #TopStoriesOfTheWeek… twitter.com/i/web/status/1…
23rd February 2019
DCMS committee calls for regulation of online platforms. #TopStoriesOfTheWeek digitaltveurope.com/2019/02/18/dcm… https://t.co/jBr7Exlhrc
23rd February 2019
ICYMI: Sex, lies and broadband. #DTVEWeekinView digitaltveurope.com/comment/sex-li… https://t.co/12gCub71bO
22nd February 2019
ICYMI: @Nielsen acquires Sorenson Media in addressable ad push. digitaltveurope.com/2019/02/22/nie… https://t.co/lDPCcqeOZn
22nd February 2019
ICYMI: US #SVOD market could grow by 53m subs by 2023, according to @IHSMarkit. digitaltveurope.com/2019/02/22/ihs… https://t.co/seXLVJmwsM
22nd February 2019