Mobile and tablet viewing jumps 100%

Viewers spent 100% more time watching streamed video on tablets and mobile phones than in the previous year, according to a new study by online video firm Ooyala.

The firm said that approximately one third of total time users spent watching videos on their tablets last quarter was premium, long-form content running more than 60 minutes.

Ooyala also claimed that iPhone users watched twice as much video on their phones than Android users did in 2012.
“Streaming video has crossed an inflection point and it’s now a necessary channel for both consumers as well as broadcasters, brands and media companies around the world,” said Jay Fulcher, CEO of Ooyala.

Ooyala offers video streaming, analytics and monetisation services for firms like Telstra, ESPN, Miramax and Bloomberg.

Tags: mobile tv, Ooyala