Mediaset-owned Italian free-to-air channel Retequattro is to air a one-hour block of programming from the BBC Knowledge channel every Sunday at 09:00 for 12 weeks from March 3 thanks to a new deal between the channel and BBC Worldwide.
The BBC Knowledge channel is currently available exclusively on the Mediaset Premium pay TV package in Italy. However, the deal with Retequattro will give free-to-air viewers access to shows including Earth Machine, Dangerous Roads and Expedition New Guinea.
“It is a great opportunity for Retequattro viewers to experience BBC Knowledge, a channel that is normally available exclusively to Mediaset Premium package subscribers,” said Marco Leonardi, Mediaset Premium head of content and strategic development. “I trust that after being amazed and entertained by these programmes, viewers will want more of this great channel and will subscribe to our platform. Mediaset Premium offers the best content in various genres to suit all tastes, and is available not only through TV but also on demand, via PC, iPad, X-Box and Smart TV.”
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