Virgin Media has created a channel for YouTube in its EPG, enabling Virgin Media TiVo customers to access the video community’s online content from listings that have until now been available only to traditional linear broadcast channels.
YouTube is the first app to be included in a TV guide and is available from today to all Virgin Media TiVo customers.
Virgin Media has also integrated YouTube clips and channels in TiVo’s ‘My Shows’ and ‘Search and Browse’ areas. The app is free to access.
Peter Chapman, associate director of content acquisition at Virgin Media said: “As the first and fastest growing next generation TV service, Virgin Media TiVo is transforming the way we watch television. The distinction between different types of entertainment – from channel schedules to On Demand TV, from linear broadcasts to online content – is blurring all the time. By giving YouTube a place in our channel listings we’re breaking the mould of the traditional EPG and giving our customers even more choice in how they can watch the great content on our platform.”
Francisco Varela, Global Director Platform Partnerships at YouTube said: “We’re always looking for new ways to bring the exciting content generated by our creator community to viewers and are delighted that the YouTube app now has a place in Virgin Media’s channel listings.”