Poland’s Vectra hires new brand agency

Polish cable operator Vectra has awarded a contract to deliver brand communication to Warsaw-based agency Scholz & Friends.

The operator chose Scholz & Friends as a result of its ability  to deliver a coherent long-germ vision for the Vectra brand, according to Vectra marketing and sales management director Michał Ciemiński. The move comes ahead of a new campaign in March. Vectra previously had a contract with BBDO Warsaw.