Polish cable operator Vectra has awarded a contract to deliver brand communication to Warsaw-based agency Scholz & Friends.
The operator chose Scholz & Friends as a result of its ability to deliver a coherent long-germ vision for the Vectra brand, according to Vectra marketing and sales management director Michał Ciemiński. The move comes ahead of a new campaign in March. Vectra previously had a contract with BBDO Warsaw.
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