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TV4 expands use of Pilat Media software

Swedish broadcaster TV4 Group has expanded its implementation of Pilat Media’s business management software.

An existing user of Pilat’s IBMS Sales software for the management of its advertising campaigns, TV4 is now tapping the system’s enhanced functionality to consolidate its operations across local and national channels after last year’s expansion into Norway and Denmark, according to Pilat Media.

With the expansion, TV4 will bring all local and regional airtime sales bookings for more than 30 regional channels under the auspices of IBMS, which previously was used only for national sales.