Orange-backed video sharing site Dailymotion has expanded its recently launched OpenVOD service after the successful conclusion of a test phase. OpenVOD allows any professional content provider or ‘Motionmaker’ – a registered ‘creative partner’ – to sell their videos over its online platform.
Content owners can offer all or part of their programmes to be rented individually or by monthly subscription. Partners can determine the price and terms of rental and can create a Dailymotion area dedicated to their brand, where this premium content, alongside any free videos, can be made available.
OpenVOD also provides the ability to offer pay-per-view live events.
Content on the service so far includes a mix of feature films, short films, TV series, documentaries, animated shows, children’s programming, sports, music, advice and podcasts.
The service is already available in 34 countries.
In France, which was the initial focus of the service trial, mainstream content has included France Télévisions’ dedicated space, thematic offerings such as soap opera Plus Belle La Vie which offers a subscription for €2.99 per month to see the first two seasons in their entirety, or Les Dessous des Cartes, the flagship programme of Arte in which each programme is available for rent for €0.99 or together for a monthly subscription of €3.99.
A free preview of each video is available to users, while customers can pay via credit card, PayPal, SMS or phone via a system supplied by Cleeng.
“OpenVOD is a new form of monetising videos on Dailymotion for our partners. OpenVOD aims to level the field of VOD. It has never been easier to sell a video, even a live one, whether on Dailymotion or any other site with the exported Dailymotion player. The business model defies competition with the payment of 70% of the net income back to the partners.” said Martin Rogard, executive vice-president of global content, and Amandine Durr, premium services manager for Dailymotion in a statement.