TV manufacturer Samsung expects strong growth from very large screens this year, despite a poor global economic outlook. The Korean firm also plans to develop new features on its Smart TV platform including personalization, according to president BK Yoon, interviewed by French financial daily Les Echos.
Yoon said he expected Samsung to turn in double-digit growth this year, thanks in part to its ability to offer products including OLED screens and Ultra HD screens as well as via its Smart TV platform. He said Samsung’s goal was to consolidate its market leadership rather than to grow profitability.
Yoon said he expected growth of over 50% in sales of screens bigger than 60 inches. Referring to Samsung’s Smart TV platform, he said that the company planned to offer users the possibility of personalizing their screens as well as developing the ability to promote programmes on the basis of user behaviour.