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Sony SAB joins Virgin Media

South Asian broadcaster Sony Entertainment Network has launched its Sony SAB light-entertainment channel on Virgin Media’s cable platform in the UK.

The Hindi channel, which airs Bollywood programming and UK-made shows, is already available on the BSkyB, Freesat and Freeview platforms.

Tony Lit, Head of SEN Europe said, “Now available in over 20 million homes, Sony SAB can be enjoyed by more people than any other Hindi language channel in the market. Once again we have added another option for viewers to watch this quality service, making convenient access to everyone the most important factor for the channel.”