Record-breaking skydiver Felix Baumgartner will give a keynote address at MIPTV in April.
The Austrian daredevil will be in Cannes with Alexander Koppel, CCO of Red Bull Media House, and the pair will give a joint address on April 9 as part of a branded content conference strand.
On October 14 2012, Baumgartner flew 39 km into the stratosphere in a helium balloon, before free falling back to Earth, reaching the speed of 1,342 km/h and becoming the first human to break the sound barrier without any form of engine power.
Red Bull Media House was responsible for the documentation and multi-platform distribution of the Red Bull Stratos mission. The team will share their experiences and some key results at MIPTV and speak about creating a global media event.