Former MGM channels exec Matthew Baxter has been hired to run Liverpool Football Club’s TV service. As chief media officer Baxter will have overall responsibility for the club’s channel and digital operations.
At MGM he was senior vice-president, worldwide distribution at the company’s channels division. Prior to that he has worked at Warner Bros, Disney and Travel Channel.
Baxter said: “There is a real opportunity to build on the existing platforms and develop the club’s digital and TV strategy to further modernise this hugely potential asset.”
“Matthew will have global responsibility for establishing a world-class television and digital media business by further developing our digital platforms domestically and internationally,” said Ian Ayre, managing director, Liverpool Football Club. “This is a key appointment in our digital strategy to create further engaging content for our growing global fan base.”
Baxter will relocate to Liverpool for the new role.
Join us next week for @Akamai's #webinar on November 27 and learn how to meet the ever-increasing demand for live… https://t.co/qPLyGn135Z
21 November 2018 @ 10:02:20 UTC
ICYMI: @Technicolor says sale discussions 'at a preliminary stage'. https://t.co/ZJVJn4O4d8
20 November 2018 @ 21:00:01 UTC
ICYMI: YouSee launches #SVOD services Nordisk Film+ and Fox+ in Denmark. https://t.co/ceCQLfugjc https://t.co/i8KpEVske0
20 November 2018 @ 20:00:01 UTC
ICYMI: 32% of #US web users watch #videos daily on their smartphones, according to @AmpereAnalysis.… https://t.co/mccuo9D1Mg
20 November 2018 @ 19:00:00 UTC
.@SkySports strikes new deal for Scottish Premiership. #TV #football https://t.co/ewwOAgtHUS https://t.co/lGyJqWMEMK
20 November 2018 @ 18:30:00 UTC
