Digitaltveurope.com

Former MGM channels exec Matthew Baxter has been hired to run Liverpool Football Club’s TV service. As chief media officer Baxter will have overall responsibility for the club’s channel and digital operations.

At MGM he was senior vice-president, worldwide distribution at the company’s channels division. Prior to that he has worked at Warner Bros, Disney and Travel Channel.

Baxter said: “There is a real opportunity to build on the existing platforms and develop the club’s digital and TV strategy to further modernise this hugely potential asset.”

“Matthew will have global responsibility for establishing a world-class television and digital media business by further developing our digital platforms domestically and internationally,” said Ian Ayre, managing director, Liverpool Football Club. “This is a key appointment in our digital strategy to create further engaging content for our growing global fan base.”

Baxter will relocate to Liverpool for the new role.