All-in-1 triple-play bundle subscribers now represent over half of Dutch cable operator Ziggo’s base after a successful fourth quarter, according to the company’s year-end results.
Ziggo’s All-in-1 bundle customer base increased by 24,000 in the quarter, taking penetration to 50.3% of its customer base.
Ziggo’s internet customer base grew by 21,000 in the quarter, or 1.2%.
Ziggo posted revenues of EUR383.2 million for the quarter, up 1.4%. Adjusted EBITDA was up 2.7% to EUR218.2 million. The company’s digital pay TV revenues and ARPU increased despite a decline in subscriber numbers. Ziggo lost 27,000 digital TV customers in the quarter. Telephony revenues meanwhile declined by 9% year-on-year.
“Following our assessment of the increasingly competitive environment since Q2 2012, and considering the continuation of this trend in Q4, we have decided to step up our marketing and sales initiatives in 2013. In addition, we will speed up our product development initiatives by pulling forward some investments in product innovation that were originally planned to be made after 2013,” said CEO Bernard Dijkhuizen.