The international arm of UK-based super indie All3Media has poached digital specialist Gary Woolf from BBC Worldwide.
At All3Media International he will be responsible for researching and implementing new and innovative commercial strategies in emerging and digital markets.
At Worldwide he was VP of business development and digital media.
Louise Pedersen, managing director at All3Media International said: “Gary’s track record in business development, coupled with his research expertise will help us to build on the recent success we have had with our formats in emerging markets such as China and Russia – and drive our exploration of strategic opportunities in these markets going forward.”
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