Microsoft pushes into TV content with Halo series

Microsoft’s Halo 4: Forward Unto Dawn, a series and movie based on the Halo computer game franchise, is being launched to TV buyers for the first time.

UK-based programme distributor Content Television is launching the live-action drama internationally.
The show is produced by Microsoft Studios and 343 Industries and was unveiled at Comic-Con last year.

Content Television has now secured worldwide distribution rights across broadcast, online, VOD and home entertainment platforms, with the exception of North America, where it holds broadcast rights only.

The 90-minute film was directed by Stewart Hendler (Sorority Row). It was available for a limited time on online destinations Machinima Prime and Halo Waypoint as part of the lead up to the worldwide launch of the Halo 4 last November 2012.

“With outstanding digital effects and strong character-driven drama, Halo 4: Forward Unto Dawn offers exceptional viewing for TV, digital and home entertainment that will appeal to existing fans and those new to the Halo universe.  We’re expecting both the feature and series to be in great demand,” said Jonathan Ford, executive VP, Content Television and Digital.

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