Lagardère’s media arm Lagardère Active has acquired France’s leading discount online ticketing specialist BilletReduc.com.
BilletReduc.com, which sold 2.2 million discount theatre and event tickets last year, will continue to be led by founders Fabienne and Jean-Marie Rétif. Fabienne Rétif, the company’s deputy CEO, said that the acquisition would enable BilletReduc.com to target customers via Lagardère existing media outlets including TV channel Gulli and radio service Europe 1.
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