French media regulator the CSA has outlined a number of recommendations about references to social networks during TV and radio programmes.
According to the CSA, it is permissible for programmes to reference social networks by name when the latter provide sources of information or testimony and when the reference is timely and discreet and does not have a promotional character.
The CSA reiterated that inserting the name of a social network in the title of a programme and the display of the branding of a social network fell foul of its ban on clandestine advertising.
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