ESPN has renewed its sponsorship deal with Budweiser for the English FA Cup football competition.
The latest deal includes a number of new elements, according to ESPN. Social media integration will underpin the pair’s joint activities. Fans watching or accessing any of the multi-platform content will be encouraged to share their views and opinions on the FA Cup – and associated Budweiser and ESPN content – via Twitter using the #ToTheDream hashtag. ESPN will also run Here’s to the Dream, a series of eight short fan-focused films running all season from the first round through to the final, and five FA Cups legends-focused films running throughout the competition, as well as a number of other features.
ESPN will broadcast 25 live and exclusive FA Cup matches this season.
ICYMI: beIN introduces new UI, channels and subscriber packages for MENA digitaltveurope.com/2021/03/02/bei… https://t.co/IDUVHmrmlt
02 March 2021 @ 20:00:01 UTC
ICYMI: @Roku acquires Nielen’s Advanced Video Advertising business
digitaltveurope.com/2021/03/02/rok… https://t.co/98Dbx5moL2
02 March 2021 @ 19:00:01 UTC
.@Media_Kind integrate Dolby Vision digitaltveurope.com/2021/03/02/med… https://t.co/goaa9WPybn
02 March 2021 @ 18:00:02 UTC
Eleven secures rights to WTA in Portugal digitaltveurope.com/2021/03/02/ele… https://t.co/r0Wvio2noV
02 March 2021 @ 17:00:01 UTC
Alphonso rebrands as LG Ads digitaltveurope.com/2021/03/02/alp…
02 March 2021 @ 16:16:00 UTC
