ESPN has renewed its sponsorship deal with Budweiser for the English FA Cup football competition.
The latest deal includes a number of new elements, according to ESPN. Social media integration will underpin the pair’s joint activities. Fans watching or accessing any of the multi-platform content will be encouraged to share their views and opinions on the FA Cup – and associated Budweiser and ESPN content – via Twitter using the #ToTheDream hashtag. ESPN will also run Here’s to the Dream, a series of eight short fan-focused films running all season from the first round through to the final, and five FA Cups legends-focused films running throughout the competition, as well as a number of other features.
ESPN will broadcast 25 live and exclusive FA Cup matches this season.
ICYMI: Eutelsat CEO Belmer to take over at Atos digitaltveurope.com/2021/10/21/eut… https://t.co/Ob8RAzew4I
21 October 2021 @ 18:23:00 UTC
Dizi comes to Mitele Plus digitaltveurope.com/2021/10/21/diz… https://t.co/TVoA09R8Bj
21 October 2021 @ 17:00:02 UTC
Rlaxx TV expands to Samsung digitaltveurope.com/2021/10/21/rla… https://t.co/inlXT5akWT
21 October 2021 @ 16:00:00 UTC
Conviva moves into advertising audience measurement digitaltveurope.com/2021/10/21/con… https://t.co/hwFwGCM8z6
21 October 2021 @ 15:00:00 UTC