TV software specialist Alticast has chosen ThinkAnalytics as a recommendation engine partner.
Under the deal between the pair, Alticast will integrate ThinkAnalytics’ recommendation engine into its Windmill ecosystem to bring personalised, multiplatform recommendations and intelligent navigation to its customers in Europe, North America, Latin America and Asia.
“As a pioneer in interactive TV software, Alticast is a natural partner for us. Both companies thrive on delivering proven, market-leading technology to pay TV operators that enhance their subscribers’ viewing experiences. Adding our intelligent search and recommendation engine to Windmill will provide Alticast’s customers with new ways of keeping viewers engaged and ultimately raising ARPU,” said Peter Docherty, founder and chief technology officer at ThinkAnalytics.