Euronews has launched a Greek-language channel targetting Greece, Cyprus and Greek-speaking audiences in all markets.
The channel is the 12th to be localised and the first to broadcast from Lyon. The wholly-owned subsidiary is based in Athens, and is available via various TV networks, online and via a mobile app.
Michael Peters, CEO of Euronews said, “This launch is a big step forward and will ensure to the Greek-speaking community an unrivalled window on world news and a recognised expertise on European affairs. The presence of a local team will highly improve our coverage in Greece, both in quantity and in quality, due to the permanent exchange between the journalists based in Athens and the editorial team based in our HQ in Lyon. The news coverage, in all domains, will be an opportunity to enhance the standing and influence of Greece on a European and international scale. Finally, we are delighted to provide an additional offer for the benefit of the general audience in Greece, Cyprus and all over the world.”
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