There are close to 1,500 internet TV services available in Germany, with brands associated with traditional media companies and consumption via mobile devices both on the rise, according to a report commissioned by the Bavarian media regulator BLM from Berlin-based strategy consultants Goldmedia.
According to a Goldmedia survey, the 1,424 services available together produce about 194 million daily views and the number of people accessing services has grown by about 17% compared with the previous year. Every fifth video view now takes place on a mobile device, according to Goldmedia, up from 11% last year. While hybrid TV accounted for only 5% of views in 2012, up from 2% last year, some 23% of survey respondents had developed a Smart TV app.
The market share of internet TV providers has not changed much year-on-year, growing by only 0.4%. Traditional media companies’ portals and services account for 46%, with 31% accounted for by internet-only services. Corporate TV and video shopping sites account for 11% of the market, while non-commercial online TV channels account for 5%, media stores and video centres together account for 4% and video-sharing platforms for 2%.
Average viewing duration increased from nine minutes in 2011 to 11 minutes in 2012 for video-on-demand, and from 25 minutes to 28 minutes for linear online TV.
The survey respondents expect th e number of daily views to grow from 194 million in 2012 to 451 million by 2016, with video-on-demand growing stronger than linear online TV.
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