Digital TV technology company Nagra and Kantar team for subscriber behavior analysis has teamed with audience research specialist Kantar Media to collaborate on subscriber behavior analysis.
Nagra said the new service would offer operators the ability to glean data from in-home devices while ensuring viewer privacy. The service will be available pre-integrated with Nagra’s converged media platform OpenTV 5.
“By combining Kantar Media’s world-class experience in audience measurement and research with our newest multi-device, multi-service technology, we are giving our customers access to some of the most advanced reporting and analysis capabilities available today,” said Samir Mehta, senior vice-president, DTV solutions for Nagra. “Together, we’re making it possible for them to capture critical subscriber generated information such as PVR and advertising interactions and taking a major step toward enriching and personalising the television experience.”
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