Sweden and Hungary show the greatest level of media concentration amongst 11 countries surveyed by the European Audiovisual Observatory in a new report, Converged Markets – Converged Power? Regulation and Case Law.
Which country shows the greatest level of media concentration depends on the measure used. Taking the combined audience share of the four main media groups in each country analysed, and using date provided by Eurodata TV World-wide, Sweden shows the greatest level of concentration with the top four groups holding 91.9% of the market.
Taking the power of the top three European groups as the measure, Hungary shows the greatest concentration, with RTL group holding almost 30% of the daily audience. The three largest European media groups are ProSiebenSat.1, RTL Group and TF1 Group.