MTG deals extend Danish reach

Scandinavian broadcaster Modern Times Group (MTG) has signed a deal with Danish DTT operator Boxer to carry its free-to-air channels TV3 and TV3.

MTG has also signed an agreement with pay TV operator Canal Digital Denmark to add C More’s Canal 8 and Canal 9 channels to MTG’s Viasat’s DTH platform.

TV3 and TV3 Puls channels will join Boxer’s platform from January 1 and July 1 respectively. MTG’s joint-venture channel TV 2 Sport will also be made available on Canal Digital’s DTH platform in Denmark from January 1.

Canal 8 and Canal 9 will be added to Viasat’s platform in Denmark from January 1. MTG also has signed an agreement with C More to include these channels in Viasat’s offering on the Waoo! IPTV network from the same date.

Jørgen Madsen Lindemann, president and CEO of MTG, said: “This agreement with Boxer will substantially boost the household penetration of our Danish media house of free-TV channels. This will result in higher viewing and advertising market shares, as well as additional carriage fees for our free-TV business. This is a major change for us and follows similar developments in the past in both Sweden and Norway. Not only does it significantly enhance our competitive position but also ensures that even more viewers will get access to our free-TV entertainment channels. At the same time, the inclusion of the additional third party channels in our Viasat satellite and IPTV offerings also further strengthens our premium pay-TV offering and consolidates our position as the number one provider of premium sports, TV series and movie content in Denmark.”

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