Online ad expenditure expected to grow

Online advertising expenditure is expected to reach US$143 billion (€112 billion) by 2017, up from US$92 billion in 2012, according to forecasts from Digital TV Research.

The US will remain the dominant territory for online advertising expenditure with a share of 40% of the global total, although its online ad spend will grow from US$26 billion in 2010 to US$58 billion in 2017. The UK will retain second place, recording US$11.7 billion in 2017, while China will overtake Japan to take third place in 2014, according to Digital TV Research.

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